![Bling bust? Rolex enters second-hand market for the first time: the Swiss watchmaker just launched its 'Certified Pre-owned Programme' in Europe amid a timepiece price crash as supply outstrips demand | South Bling bust? Rolex enters second-hand market for the first time: the Swiss watchmaker just launched its 'Certified Pre-owned Programme' in Europe amid a timepiece price crash as supply outstrips demand | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2022/12/07/6803d203-1511-416a-bfff-0239332b9ca9_09e58034.jpg?itok=c1vRoBG8&v=1670384169)
Bling bust? Rolex enters second-hand market for the first time: the Swiss watchmaker just launched its 'Certified Pre-owned Programme' in Europe amid a timepiece price crash as supply outstrips demand | South
![Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/03/18/648d01db-2556-49a3-bd1b-a74f3ce91e60_ae5a41c6.jpg)
Why do Gen Z and millennials love second-hand luxury watches? Rolex, Omega, Richard Mille and more brands are welcoming the pre-owned sector while e-commerce platforms are taking off | South China Morning
![Rolex To Establish A Certified Pre-Owned Program Rolling It Out With Authorized Retailers, Starting In Europe Rolex To Establish A Certified Pre-Owned Program Rolling It Out With Authorized Retailers, Starting In Europe](https://imageio.forbes.com/specials-images/imageserve/6388d283d4deb593646703bd/0x0.jpg?format=jpg&width=1200)
Rolex To Establish A Certified Pre-Owned Program Rolling It Out With Authorized Retailers, Starting In Europe
![Second Hand Rolex Oyster Perpetual Date 14ct Yellow Gold Vintage Watch 1503 | T.H. Baker Family Jewellers Second Hand Rolex Oyster Perpetual Date 14ct Yellow Gold Vintage Watch 1503 | T.H. Baker Family Jewellers](https://www.thbaker.co.uk/pub/media/catalog/product/4/4/44-11-598_1.jpg)
Second Hand Rolex Oyster Perpetual Date 14ct Yellow Gold Vintage Watch 1503 | T.H. Baker Family Jewellers
![Why a pre-owned Rolex, Patek Phillipe or Audemars Piguet can cost triple the same model new, and the lesser-known brands to watch out for | South China Morning Post Why a pre-owned Rolex, Patek Phillipe or Audemars Piguet can cost triple the same model new, and the lesser-known brands to watch out for | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/12/09/43594bf9-39d1-4a46-8f4e-26a3b35a57f5_77cfea1e.jpg?itok=6ztcHDz-&v=1639025926)
Why a pre-owned Rolex, Patek Phillipe or Audemars Piguet can cost triple the same model new, and the lesser-known brands to watch out for | South China Morning Post
![Rolex watches a better investment than stocks, gold or real estate if you bought a decade ago, and sellers believe they'll continue to deliver value | South China Morning Post Rolex watches a better investment than stocks, gold or real estate if you bought a decade ago, and sellers believe they'll continue to deliver value | South China Morning Post](https://www.scmp.com/sites/default/files/styles/og_image_scmp_obituary/public/d8/images/canvas/2022/12/23/25d77b48-59a0-4c7b-85b8-83e8716aedbb_22bbd2c8.jpg?itok=F23TD3B-&v=1671770742)